Coca-Cola Airstream
The Coca-Cola* Company trusted us with the design and construction of this compelling and eye-catching experiential marketing Airstream, specifically tailored for an Austin, TX, based audience.
PROJECT TYPE: Experiential Marketing Vehicle
VEHICLE: 16ft Airstream with Gullwing Door
USE: Marketing and Sampling
CLIENT: The Coca-Cola Company
The main objective was:
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Local Immersion: Integrate Coca-Cola into the local community and establish deeper connections with Austin’s residents.
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Brand Consistency: Ensure Coca-Cola’s branding remains aligned with its core aesthetics and principles.
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Visual Appeal: Craft an engaging and visually captivating experience to attract and entice visitors.
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Memorable Experience: Create a social media-worthy encounter that sparks conversation and leaves a lasting impression.
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Versatility: Ensure the experience is adaptable across various event types and spaces.
From the outset, our team embraced the challenge of transforming a 16-foot Airstream into a dynamic ambassador of Coca-Cola’s spirit. We envisioned a space that not only showcased the brand’s timeless appeal but also celebrated the eclectic charm of Austin. This required careful attention to detail and a keen understanding of how to balance local immersion with global brand consistency.
Drawing inspiration from Austin’s diverse cultural landscape, we infused the Airstream’s interior with elements that pay homage to the city’s rich tapestry. The 3D collage, thoughtfully curated to include iconic landmarks and symbols, celebrates Austin’s culture.
At the same time, we remained steadfast in our dedication to maintaining Coca-Cola’s visual identity throughout the design process. The monochromatic red palette, synonymous with the brand’s global recognition, served as a guiding principle in every aspect of our craftsmanship.
Key elements included:
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3D Collage: Reflecting Austin’s eclectic culture, the collage showcased local landmarks and symbols.
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Rooftop Sign: A prominent backlit sign displayed the Coca-Cola logo, enhancing visibility and brand recognition.
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Oversized Coca-Cola Bottle Photo Prop: Measuring 8 feet by 4 feet, the prop became a focal point for visitor engagement and social media sharing.
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LED Rope Lighting: Limited to Coca-Cola’s red and warm white colors, the lighting enhanced ambiance and brand consistency.
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Gullwing Door: A large Gullwing Door extending outward, creating a covered exterior space for sampling and engagement.
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Removable Barfront: The removable bar front conceals the wheel well and doubles as an extra bar counter, boosting serving capacity. It also offers a valuable secondary branding opportunity, enhancing brand visibility and engagement within the space.
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Functional Interior: In our functional interior design, we included two large ice bins, ample counter space, and a convenient hand sink. We addressed diverse storage needs by combining closed and open undercounter storage solutions, ensuring ample capacity while maintaining accessibility and organization for seamless operations.
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Exterior Space: Custom-designed benches and color-coordinated lounge chairs and side tables complemented the Airstream, enhancing the overall experience footprint.
In essence, our collaboration with Coca-Cola represents more than just building a marketing vehicle—it merges creativity, craftsmanship, and cultural storytelling.
With every detail meticulously crafted, we invite audiences to celebrate the timeless allure of Coca-Cola and Austin’s dynamic spirit. We take pride in the versatility of our creations. The Timeless Coca-Cola Airstream seamlessly transitions across event settings, showcasing our commitment to innovation and design excellence.
*All trademarks are the exclusive property of their respective owners.
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