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Deux Reines Airstream Boutique

The Deux Reines mobile Airstream Boutique is a custom Fashion Showroom and Experiential Marketing Vehicle, located in California.


2020 SILVER WINNER  – BEST MOBILE MARKETING VEHICLE
EVENT MARKETER’S – EXPERIENTIAL DESIGN & TECHNOLOGY AWARD


PROJECT TYPE: Full Customization

VEHICLE: 1948 – 22ft Airstream Liner

USE: Commercial

CLIENT: Deux Reines

PROJECT YEAR: 2019/20

LOCATION: California


“Deux Reines is hitting the road with a mobile pop-up shop, designed to give our customers the taste of a retail in-store experience.…As much as we enjoy the convenience of doing everything online, we understand the importance of connecting with our clientele and creating a memorable experience for them.  Plus, we love a good road trip!Having mobile pop ups will not only give you the opportunity to touch and try on our merch in real life, but you’ll also receive a chance to get engage with our team members!…Take a virtual tour of our trailer – a 1948, 22ft. Airstream Liner by the name of Diademe, which means “Crown.”…All restoration was completed by the lovely people over at Timeless Travel Trailers.”

Quote: DEUX REINES BLOG – OUR FASHION SHOWROOM, ON WHEELS


From chassis to rose gold accents, here are the most important features and changes that we made, so this 1948 – 22ft Airstream Liner will be the perfect mobile fashion boutique for many years to come.

What we did to the interior:

  • plush velvet u-shaped lounge in the aft

  • gullwing serving window on the curbside of the vehicle

  • serving counter with storage, refrigerator, and POS system below the gullwing serving window

  • two custom powder coated A-frame displays on the street side of the Airstream for showcasing clothing

  • two backlit pegboard displays with various sized shelves for accessories

  • two fitting rooms with a removable divider curtain that transform into a photo booth

  • full size backlit mirror next to fitting rooms

  • custom built-in display shelf with BOSE audio system on the curbside

What we did to the shell:

  • new chassis and axle

  • new automated leveling system

  • new front and rear windows

  • refurbished curbside window

  • refurbished door

  • new AC and Fan

  • new curbside gullwing serving window

  • new bumper

  • all-new led marker lights

  • all-new aluminum skin on the street side to cover old window and appliance openings

  • custom exterior vinyl graphics

  • custom exterior backlit foldout sign

  • custom painted bumper and rims to round out the overall design concept

 


Deux Reines Collection Logo

Website  – Facebook  – Instagram


Similar Projects:

The BONOBOS Airstream

The HUNTSMAN Airstream Motorhome


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