Deux Reines Airstream Boutique
The Deux Reines mobile Airstream Boutique is a custom Fashion Showroom and Experiential Marketing Vehicle, located in California.
2020 SILVER WINNER – BEST MOBILE MARKETING VEHICLE
EVENT MARKETER’S – EXPERIENTIAL DESIGN & TECHNOLOGY AWARD
PROJECT TYPE: Full Customization
VEHICLE: 1948 – 22ft Airstream Liner
USE: Commercial
CLIENT: Deux Reines
PROJECT YEAR: 2019/20
LOCATION: California
“Deux Reines is hitting the road with a mobile pop-up shop, designed to give our customers the taste of a retail in-store experience.…As much as we enjoy the convenience of doing everything online, we understand the importance of connecting with our clientele and creating a memorable experience for them. Plus, we love a good road trip!Having mobile pop ups will not only give you the opportunity to touch and try on our merch in real life, but you’ll also receive a chance to get engage with our team members!…Take a virtual tour of our trailer – a 1948, 22ft. Airstream Liner by the name of Diademe, which means “Crown.”…All restoration was completed by the lovely people over at Timeless Travel Trailers.”
Quote: DEUX REINES BLOG – OUR FASHION SHOWROOM, ON WHEELS
From chassis to rose gold accents, here are the most important features and changes that we made, so this 1948 – 22ft Airstream Liner will be the perfect mobile fashion boutique for many years to come.
What we did to the interior:
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plush velvet u-shaped lounge in the aft
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gullwing serving window on the curbside of the vehicle
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serving counter with storage, refrigerator, and POS system below the gullwing serving window
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two custom powder coated A-frame displays on the street side of the Airstream for showcasing clothing
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two backlit pegboard displays with various sized shelves for accessories
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two fitting rooms with a removable divider curtain that transform into a photo booth
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full size backlit mirror next to fitting rooms
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custom built-in display shelf with BOSE audio system on the curbside
What we did to the shell:
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new chassis and axle
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new automated leveling system
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new front and rear windows
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refurbished curbside window
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refurbished door
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new AC and Fan
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new curbside gullwing serving window
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new bumper
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all-new led marker lights
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all-new aluminum skin on the street side to cover old window and appliance openings
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custom exterior vinyl graphics
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custom exterior backlit foldout sign
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custom painted bumper and rims to round out the overall design concept
Website – Facebook – Instagram
Similar Projects:
The BONOBOS Airstream
The HUNTSMAN Airstream Motorhome
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